College of Natural Resources, UC Berkeley

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January 24, 2008

Competing Against Superstars


This week,'s Joel Waldfogel considers "The Tiger Woods Effect -- How Tiger throws off golf's incentive structure:

"Strong competitors are generally thought to bring out the best in everyone, but what if the competition is so strong it makes the top prize feel out of reach? Can strong competition actually undermine a reward structure? A new study by Jennifer Brown of UC Berkeley provides an answer to this question by looking at the world of professional golf, with Tiger Woods playing the role of the strong competitor."

Zubin Jelveh's Odd Numbers blog on Conde Nast first noted the work on the "(Adverse) Effect of Competing with Superstars."

Read Portfolio's full take on Brown's work here...

Read the article here.

January 17, 2008

"Buy local" applies to forests, too

by Dean Keith Gilless

Frozen pipes never concern San Francisco residents, but Minnesotans insulate the pipes around their homes every winter. The West Nile virus scares many Californians but doesn't alarm Scandinavians at all. Where you are in the world goes a long way toward determining the things you worry about.

Some Californians shy away from using wood for fear of contributing to the deforestation so frequently associated with global warming. But relying on imported goods means burning fossil fuels to bring those goods to market, which increases greenhouse gas emissions. The arguments to promote "locally grown" are no more or less valid when considering one's consumption of lumber and other forest products.

Continue reading ""Buy local" applies to forests, too" »

January 15, 2008

The Power of Green Algae

Professor Tasios Melis is unlocking the chemical power of green algae to create clean hydrogen fuel that eliminates air-polluting fossil fuels in its production. Check out "Power of Green," a segment from Fueling America, the latest episode of USDA CSREES video magazine.

January 10, 2008

Mark Tanouye receives award to investigate brain diseases

Mark A. Tanouye, professor of Environmental Science, Policy, and Management, recently received one of six 2008 Neuroscience of Brain Disorders Awards from the McKnight Endowment Fund for Neuroscience.

Continue reading "Mark Tanouye receives award to investigate brain diseases" »


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Competing Against Superstars
"Buy local" applies to forests, too
The Power of Green Algae
Mark Tanouye receives award to investigate brain diseases


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