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Green Propaganda

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How do you promote a sustainability awareness campaign on a campus already plastered with posters and flyers for every cause under the sun, and that already considers itself environmentally friendly?

Use good old-fashioned propaganda.

Recent environmental economics and policy graduate Marshall Geck, an energy and water outreach intern with the campus Office of Sustainability, with his graphic-designer roommate Chad Kunert, devised this clever way to provide green tips to the Cal campus. The eye-catching posters, postcards, and other campaign materials are reminiscent of wartime patriotism campaigns. They have been turning heads and helping to green the campus since they began popping up early this year.


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