The Greek Goes Green
Fans of Radiohead, Emmylou Harris, the Flaming Lips and other bands that rocked UC Berkeley’s Greek Theater last summer had more than great music to celebrate: the Greek became the first major concert venue to make a season-long commitment to minimize its footprint on the planet.
The eco-efforts at the Greek—including an organic food cafe, recycling stations, the use of recycled paper for all printed materials, and the use of biodegradable utensils, plates, and cups for artists’ meals—came about through a partnership between Clif Bar, an environmentally conscious energy bar company based in Berkeley, and concert promoter Another Planet Entertainment.
In addition, Clif Bar purchased renewable energy credits from NativeEnergy, a Native American sustainable energy company, to offset the 88 tons of carbon emitted to power the Greek’s 2006 season.
Even audiences had a chance to get in on the act: by purchasing “Cool Tags” at the venue, music fans could offset the emissions they generated driving to and from the events. Every $2 tag offset 300 miles of car travel—making the concerts that much more harmonious.