When UC Berkeley admissions officials hit the road last fall to recruit the state’s best and brightest high school students, their message was straightforward: We want you here. Have the courage to compete for a space in the freshman class.

Many students got the message. More than 34,500 California students applied for admission to UC Berkeley’s fall 2006 freshman class— 12 percent more than in the previous year. In the College of Natural Resources the increase in applications was nearly twice that, an astounding 22 percent.

Campus admissions officials and CNR’s student affairs staff have stepped up recruitment efforts, with the goal of reaching new populations of talented students. They went to twice as many college fairs and high school visits last fall as in the previous year, and partnered with alumni and lawmakers to hold receptions and other events that encourage students to consider Cal.

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