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Farm Fresh for Everyone

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Farm Fresh Choice, a unique program that improves access to fresh produce in lowerincome areas of Oakland and Berkeley, was recently recognized by Chancellor Robert Birgeneau as a model partnership between the University and the local community.

The program works to make fresh produce available through weekly mini produce stands at childcare centers. CNRís Center for Weight and Health and Department of Agricultural and Resource Economics help Farm Fresh Choice with information and advice on health, marketing, and economic topics, in addition to tracking the programís impact on small farmers and participantsí consumer behavior.

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