Check these stats - 90% of the information we transmit to our brain is visual and we process visuals 60,000 times faster than text! Which explains why visuals are so good for helping us to quickly sort through and understand the overwhelming amount of information we're inundated with daily. And why photo sharing platforms like Instagram are emerging as an innovative tool for promoting health and advocating for positive change. Join Megha Salva from the Pediatric AIDS Coalition at UCLA, and Ashley Dinielli from UCLA Health as they share how they're using Instagram as part of their communication plans to harness the power of visual social media to share important health information and images, grow communities of support, and interact with their key audiences.
By the end of this session, you will be able to:
- Understand how to use a picture sharing tool like Instagram to meet public health communication goals
- Learn the value of selecting different types of images to achieve specific organizational goals
- Learn strategies for telling your organization's story on Instagram