The Sustainability Information Laboratory is a new research program at the University of California, Berkeley that is exploring the dynamics of providing information about the environmental, social, and health effects of products and companies to consumers in the marketplace.

The InfoLab has three primary goals: (1) to analyze and improve the quality of information that is available to consumers on the social, environmental, and health impacts of products and companies; (2) to research the impacts of this information on consumer behavior; and (3) to develop tools to deliver better information to consumers in the most credible and user-friendly way possible.