Consumers Trust Recommendations From Friends Online, Opinions From Strangers

September 22nd, 2009 by shufei Leave a reply »

Consumer survey…

According to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries, recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising worldwide. 90% of consumers surveyed said that they trust recommendations from people they know, while 70% trusted consumer opinions posted online.

via MediaPost Publications Consumers Trust Recommendations From Friends Online, Opinions From Strangers 07/13/2009.

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