College of Natural Resources, UC Berkeley

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Fair Trade Claims and Consumer Behavior

Sofia Villas-Boas
This research project is part of a research agenda aiming at estimating the value consumers associate (or not) to claims of their product being a fair trade product. Possibly combining empirical evidence resulting from a variety of data soruces, some generated by the research team (surveys) and other data obtained from a large retail chain (scanner data) we aim to estimate the average value consumers place on the fair trade product characteristic as well as the heteregeneity associated with consumer characteristics of the value attributed to that claim.
Role of the Undergraduate
Help develop and conduct surveys at the point of purchase on consumer claimed sensitivity to fair trade claims of products Research background of fair trade certification, both in terms of institutional details and conduct thorough literature review research implemented already on this topic Research vertical channel differences among fair trade and non fair trade firms Research country of origin claims and classify products according to other characteristics besides fair trade claim Help conduct empirical analyzis using actual purchase data in the form of scanner data
Undergraduate's Qualifications
-Junior or Senior - Interest in economics -econometrics training preferred - industrial organization training a plus - interest in conducting empirical analyzes using scanner data
Project begins: Fall 2007
Project lasts 0 semesters
Student Positions Available: 1
3-6 Hours per week
Location: On Campus
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