What’s with all the weird tape athletes wear?

Modern athletes, pro and amateur alike, take to their sport striped, wrapped, and taped up in colorful kinesio (short for kinesiology) tape. Many world-class competitors swear by the stuff and some early studies supported its benefits to manage pain, add stability, and reduce inflammation. Anecdotal evidence by users is abundant but it seems that some of that may be down, in large part, to the placebo effect.

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