I worked with Back to the Roots an organic home gardening product company founded by two Cal alumni, Nikhil Arora and Alejandro Velez. BTTR produces at home grow kits for plants such as herbs, mushrooms, and certain vegetables, and packet seeds for a wide range of flowers, plants, herbs, fruits, and veggies. Back to the Roots actually only exists because of an anecdote a Berkeley professor mentioned about the possibility to grow mushrooms out of coffee grinds. From there, Back to the Roots sprouted and has grown ever since!
For my community engagement project for the Food Systems Minor Capstone, I was a Marketing Intern for Back to the Roots (BTTR), a small company based in Oakland, CA that makes organic indoor gardening kits and is on a mission to reconnect people back to the food they eat through making it easy to grow themselves. Although the company is small, they have national distribution at some of the largest retailers including Target, The Home Depot, Whole Foods, and Amazon.
Our mission is to ‘Undo’ the food. We want to reconnect families and especially their kids back to where the food comes from.
–Back To The Roots Family
Summer 2016 is going to be one of the most special and memorable summer in my life. Partially because I had my first full-time internship, but mostly because I got a chance to do things that I have been really passion about.
Right after my last final, I started my product development internship at Back to the Roots (BTTR). As many of you may have heard of, BTTR is a food startup with “undoing” food as their mission. They truly believe that the simplest food is the healthiest one for our body and transparency is one of the main feature that makes BTTR unique and standout.