Marketing Back to the Roots

Marketing Back to the Roots

Written by Hannah Berris
Spring 2018

For my community engagement project for the Food Systems Minor Capstone, I was a Marketing Intern for Back to the Roots (BTTR), a small company based in Oakland, CA that makes organic indoor gardening kits and is on a mission to reconnect people back to the food they eat through making it easy to grow themselves. Although the company is small, they have national distribution at some of the largest retailers including Target, The Home Depot, Whole Foods, and Amazon.

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