Anna Kate Stephenson
Over the past few months, I have been collaborating with Chapul, a cricket powder pioneer based in Oregon. I worked with Pat Crowley, the founder and CEO of Chapul who has appeared on both Shark Tank and TEDx , and originally inspired my love for edible insects. Needless to say, this was an unparalleled opportunity to learn about the industry directly from my role model within it. I focused mainly on SMS and email marketing, building campaigns and familiarizing myself with different provider platforms and marketing strategies. As our world population grows and resources dwindle, we will have to find a protein sourcing alternative to intensive meat production. Many experts have pointed towards entomophagy, or humans eating insects, as a potential solution, and it is already done in 80% of countries! Having this experience at Chapul has taught me the most effective ways to promote this practice in mainstream, Western markets, and given me a clear idea of the industry’s exciting future.