Changing the framework from consumerism to activism

Changing the framework from consumerism to activism

Written by Kyle Ching
Fall 2016

You can simply stop participating in a system that abuses animals or poisons the water or squanders jet fuel flying asparagus around the world. You can vote with your fork, in other words, and you can do it three times a day.

– Michael Pollan

This ideal of consumerism that Michael Pollan espouses in his New York Times article “Voting with Your Fork” and in pretty much all of his writings, is probably not new to most people reading this blog post. It is the basis of the current mainstream food movement. The burden is placed on individuals to change their purchasing habits or else they are voting for exploitation and pollution three times a day. These ideas have manifested in the popularity of the organic, cage-free, humane, local, etc. labels that crowd supermarket shelves, and the success of restaurants like Chez Panisse.

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