Once Upon a Farm

Dylan Alcantara
Spring 2021

This semester I had the opportunity to intern for Once Upon a Farm, a sustainable and organic children’s food company based in Berkeley, CA. As a marketing intern, I was fortunate to work on a number of projects to increase their e-commerce sales and understand the operations of a company in the food industry. During my internship, I was able to witness the company undergo a brand refresh and help with the launch of their new website. Additionally, I spent time with their Marketing & Sustainability Coordinator (a UC Berkeley alum!) working on Once Upon a Farm’s sustainability reporting processes. Through the internship I learned how the company sources their ingredients, packages their products and distributes them to customers and grocery stores. I was interested in learning about the product packaging as the company looks into options to increase its plastic pouches recycling efforts.