Written by Stephanie Wang
Over the course of three years at the Berkeley Student Collective, from storefront all the way to director, I’ve witness its growth and change in structure, operation, and membership. Initially, I wanted to investigate questions like what do customers look for in store, how does our product selection reflect that, and is there a discrepancy between who we think we’re serving and who we are actually serving? However, I quickly realized that there is no usable data that I could build my research on. Thus, my project changed from investigating the interaction between our customers and products to identifying who are the people who frequent BSFC.