New Media Best Practices: Gathering and Sharing Stories that Matter, Mar 26

Thursday, March 26, 2015

Join us for the first FREE webinar of the 5th Annual 21st Century New Media Training Series, "Telling Stories That Matter: Visual Storytelling for Health" co-sponsored by the Center for Public Health Practice and the Center for Health Leadership at UC Berkeley's School of Public Health!

"Gathering and Sharing Stories That Matter"

When it comes to sharing what your organization does and why it matters, few mediums can communicate with as much power, insight, emotion, and meaning as stories. And the most compelling stories can be told by those who know you best – your clients, community, and champions. Join Stephanie Goss from the Asian and Pacific Islander Wellness Center as she shares best practices for using stories in their Banyan Tree Project, a national social marketing campaign to stop HIV/AIDS-related stigma in Asian & Pacific Islander (A&PI) communities.

By the end of this session, you will:

- Understand how stories can be used to show the impact your programs have
- Learn strategies for gathering stories on your website
- Learn the value of selecting different types of story – testimonials, videos – to achieve specific organizational goals
- See examples of how to tell stories effectively