People

Joshua Nixon is the co-founder and CTO of Prime Roots. As the son of two high school science teachers in upstate New York, Josh developed his love for science, technology, and competitive ski cross at an early age. At 17 years old, Josh walked away from his Eagle Scout Capstone project and chose instead to author a patent for Cooling Computer Processors.  

Every winter, Josh noticed that his frequented snowpacks were being eroded by climate change and was determined to pursue environmental impact through his studies in Synthetic Biology and Computer Science at UC Berkeley.  

At Prime Roots, Josh a devout sandwich lover oversees the science and technology behind the sliceable deli meats and charcuterie, foie gras, pâtés, and bacon supporting their mission of satisfying meat cravings in a sustainable way with plant-based deli meat that is clean, wholesome, and a cut above the rest. 

Both Josh and his co-founder Kim were recognized for their groundbreaking work in sustainable food including Forbes ‘30 under 30’ honorees, and Food and Wine Magazine’s ‘Game Changer Idea Award and Fast Company ‘World Changing Ideas Award.